The metro New York area is the single largest Range Rover market in the world. To celebrate a quarter-century in the U.S., we created an off-road Urban Jungle in the middle of Manhattan, blogs Stuart Schorr, VP Communications and Public Affairs, Jaguar Land Rover North America.
Gray skies, spritzing rain, cold damp breezes, muddy Land Rovers traversing dirt mounds and the remnants of a Crown Vic Yellow Cab? Well I guess it’s the taxi that tells us we are in the Big Apple and not Old Blighty.
Land Rover is off-roading in the Chelsea section of New York City's prior to the media opening of the New York International Auto Show this week. The off-road course opened on Saturday morning and will be open to media and invited consumers up until our 25th Anniversary Celebration Tuesday evening before the auto show’s first media day.
Land Rover Experience maestro Bob Burns built the course with an Urban Jungle in mind, completely relevant for New Yorkers who have to tackle pot-holed roads and diverse weather conditions in their Land Rovers.
Hundreds of consumers came out despite (or maybe because of) the less-than perfect weather, and literally thousands of tourists and locals gawked above, from atop the famed High Line to watch the SUV torture test.
The U.K. is clearly the spiritual home of Land Rover, but New York City has surely become an adopted member of the family. This week, in honor of its 25th Anniversary in the U.S., Land Rover has made a big splash in the Big Apple with its urban off-road adventure. All that was missing from the event was Mel Torme’s classic rendition of A Foggy Day In London Town (from A Damsel in Distress)!
For more information about the latest Land Rovers, please visit,
http://www.landrover.com/gl/en/lr/
No comments:
Post a Comment